Media Meditation 3, Bud Light

Thesis: Bud Light is worth it. Whatever the cost

Five Facts:1 Bears like beer. 2 Bud Light is refreshingly smooth.3 Bud Light is always worth it. 4 Dave's still got it. 5 Bears can run down hill

Brain: 1 The bear roaring hit the reptilian brain,fight or flight.
2 The ominous music hits the limbic brain. 3 the calm music makes you feel like everything is gonna be all right when guy one gives the bear a bud light, limbic brain. The text at the end of the commercial "Always Worth It" hits the neocortex.

Principles: Reality Construction/Trade offs:Bud Light will not stop a bear. Emotional Transfer:The emotions you go though are FEAR of the bear, RE LEAF when the bear gets a Bud Light, Humor when Dave runs by and grabs the Bud Light. Production Techniques: 23 different camera angles, the commercial was well lit. It was edited for a fast pace. the most memorable sound effect is the bottle opening.

Trends: Epistemological Shift: This commercial uses almost only images, until the second to last frame where they write "Always worth it". Technological Shift: with this commercial being in digital form it makes it easy to cut to a particular part of the clip to look for whatever it is you are looking for, as opposed to the analog VHS's we used to have were "rewinding" was a pain and you cold not really see ware you where in the film.Personal Shift: This clip was mass-media when it was first aired on television as a commercial, now it is personal. I found it on You Tube and embedded it on Blogger.

Persuasive: Big Lie, Bud Light will not stop a bear. Bribery, the guy tried to bribe the bear with a Bud Light. Simple Solution, this bud light sill stop the bear. Humor, when Dave runs past and grabs the Bud Light i found it funny. Testimonial, "refreshingly smooth Bud Light always worth it". Plain Folks, the two friends. Nostalgia, hiking with friends. Timing, the key component in this clip was humor and with any joke timing in crustal.