Millitanment Inc.

Definition: "War packaged for pleasurably consumption" 

Thesis: The government uses music, movies, commercials, and all other sorts of media in order to get people to back the war.

Fact: 1)A Marin Corp Coronal thought it would be a good idea to have Iraqi people tare down the statue of Sadam. 2)This war is easy to watch on the couch with a bag of chips. 3)the first step of a "clean war" is to dehumanize the images of the war. 4) future bomb sites are target of opportunity. 5)Falling bombs are called minor annoyances     

Brain: Reptilian, the bombs, watching and hearing them explode. Neocortex, the stats and trivia of Techo-Fetishism. Limbic, watching the footage of the war can hit all sorts of emotions.

Principals: Value Message, the media tells you who is good and who is bad. Reality Construction, this film is one sided. Individual Meaning, this would have a different meaning and internal response for almost anyone. Emotional Transfer, i feel this movie is trying to tap into, guilt, betrayal, and anger.  

Trends: Aesthetic Shift, this film is as powerful as it is because of all the sources used. Epistemological Shift, this film is powerful because they show us what has been filtered. What we have only been able to read about. Political Shift, they have taken regulated media and (re)regulated it. Discursive Shift, they have taken the first person news report(er) witch is "objective". and made it Objective in the way the critique it.

Persuasion: Testimonial, there are tons of testimonials in this film. Big Lie or Diversion, the way the media gives us the news. Beautiful People, the news anchors. Repetition, they keep going back to the same clips and playing them again. Bandwagon, the pro-wars songs are meant to make you feel like everyone is doing it. Fear/Defensive Nationalism, the film is pact to the rim with this technique. Group Dynamics, "My Fellow Americans"